Coca-Cola Became Jealous of Their Sponsor Drinking Pepsi and Terminated Him!
Ronaldinho, a soccer player from Brazil had endorsed Pepsi much of his career.
He had also appeared alongside fellow soccer star David Beckham in commercials.
After signing a deal with Coco Cola in 2011, he was caught in July 2012 sipping on Pepsi during a press conference that was being held about his game.
Ronaldinho is one of the world’s highest players in the game of soccer also known as football. He has also graced many covers of the FIFA video game series including FIFA 04, 06, 07, 08 and 09.
A video of him juggling a football was the first video on YouTube to reach one million views. The video happened because of Nike’s advertising with a boot they had given him.
So next time you see your favorite athletes, bands or celebrities representing some of your favorite brands, think about the brand rivalry that happens behind the scenes!
The world of brand marketing and product placement is a brutal game.