BMW recalled its GPS systems with female voices in Germany due to sexism!
BMW allegedly had to recall its GPS systems, because German men refused to take directions from a female voice. We’ve all gotten used to the automated voice, and it is normally a British woman’s voice for some reason. We blindly follow her instructions and talk back to her.
A communications professor from Stanford University claimed in his book, “The Man Who Lied To His Laptop,” that BMW had to recall their GPS systems, because German men didn’t welcome being directed by a female.
Apparently, BMW received countless angry calls about the female voice, when the GPS first came out. It was explained to the customers that the female voice wasn’t a real female in the car. It was also explained that the system was designed and the directions made by men.
The people didn’t care and demanded the voice be changed. Apparently it is a widespread problem and men don’t want to be told directions by a woman. They feel more confident hearing it said in a man’s voice.