The best way to get medicine where it needs to go is package it with Coca-Cola!
You can travel the globe and you're likely to find a few things no matter where you go: Coca-Cola and McDonald’s.
Unfortunately, medicine, clean water and other life necessities aren't among those.
However, humanitarians are starting to put their minds together and combine the logistics of Coca-Cola with the products of humanitarian aid.
Coca-Cola's massive distribution system is being utilized to transport more than just the sugary soft drink.
Simon Berry packaged ORS to transport it through the Coca-Cola system to provide relief for diarrhea, the second-biggest cause of child mortality.
Difficulty in communication killed the idea quickly, but he brought it back up when the internet and phones became widely available. He ended up using Facebook.
The project is called ColaLife and began a pilot program in Zambia in 2011. The medical kits were placed snugly in Coke products using a clever wedge design and finally medicine got to where it was supposed to go.