This game store added an ‘Immortal Soul Clause’ to their EULA, and 7000 people still agreed to it!
I believe EA has a similar clause for Origin users.
Every day, people are bombarded with a massive amount of service agreements. From signing up for a new website to updating a computer program, everything seems to have a novel-length Terms of Service page to go along with it.
As such, it’s no surprise that most people don’t read them. In fact, so few people read these End User License Agreements that it’s become a popular joke. ‘South Park’ even did an episode all about it.
But could a company actually use this fact for their own gain? Well, if this stunt by British store GameStation is any indication, the answer is a very firm yes.
On April Fool’s Day, GameStation updated their Terms & Conditions page to include a new clause which, among other things, said this:
“By placing an order via this Web site… you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul.”
Following the update, GameStation tracked how many customers noticed the change. In the end, over 7000 people, or 88 percent of the store’s online customers, ‘signed their soul away’ without even knowing it. The 12 percent that didn’t were given a £5 voucher.
Though very funny and harmless, especially to customers who don’t believe in souls, it does show how companies can use an EULA for less-than-noble purposes. Next time you’re bored, try reading the Terms page for your favorite website or program. You may be (un)pleasantly surprised.